Building a successful affiliate business requires certain resources to run day to day operations. Although, it is common belief that for an online business to be successful many tools are necessary, the truth of the matter is that you only need a few.

In fact, out of the huge number of tools available you only need five to run a successful online business, a business that will provide you and your family with a substantial income. Nevertheless, when your business grows to significant levels, then you will definitely need to introduce more tools to help keep up with the large volume of work coming in.

Essential Tools for a Successfull Online Business

  • A Website     
  • Website Hosting     
  • Keyword Tool     
  • Social Media     
  • Google Analytics

1- Website

There is many internet gurus who will actually tell you that you can run a successful affiliate marketing business without a website. They argue, online success is possible by using a YouTube channel or the social media (Facebook, Instagram, pinterest, tweeter, etc.)

I totally disagree with them and I highly recommend that you have your own website. To my mind, it is much better to own your own website, rather than use someone else’s platform to run your own business. Having your own website gives you total control of your business whereas, relying on someone else’s platform (You Tube or social media) leaves you and your business at the mercy of the companies that own the sites.

For example, if the web owner does not like your You Tube channel anymore and shuts it down, you will see your earnings disappear overnight and all your hard work will actually go to waste. Same could happen with Facebook in case someone files a complaint. In that case, you will have to get back to Facebook and explain to them why they should allow your account to get back online again.

For these reasons, it is imperative that you own your own website which is also affordable. All you have to do is to register your own domain. (I already own my own domain and it costs me only $16,00 yearly.) This will be your websites virtual address and your own property nobody can touch. After doing all that, the next thing you need to do is to decide, who your web host is going to be.

2- Website Hosting

To the novice the terms domain, website hosting and website could be baffling.

A domain, is actually the name and address of your affiliate business. It is where people can find you.

A website, is the structure of your affiliate marketing business. The content, the images, the foundation of your online business.

A host, is the place that will actually store your website files.

Finding the right website host is very important. You need your host to offer speed, reliability, and security. A good host should offer all the above and should be able to support all the visitors to your website. There is many website hosts out there and let me tell you they all have their differences.

I am using Wealthy Affiliate as a host and I am more than happy with their service. At the moment Wealthy Affiliate offers FREE hosting for two websites. I think this is a very good deal.

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3- Keyword Tool

A keyword, is a word or concept of great significance in plain English. On the net, a keyword is a word or phrase that defines the content of a web page.

Once your website is up and running, the next step is to build quality content. Quality content is the content that will generate traffic to your website, not any traffic, but traffic relevant with your content. Quality content means many visitors, many sales and a large amount of revenue for you.

A good keyword research tool is necessary for your internet operations, if you want to create quality content. Emphasizing on the right words (keywords) will actually bring you traffic. A good keyword research tool will not bring you more traffic, it will also help your website rank higher in Google.

I personally recommend Jaaxy, the best keyword research tool right now. Jaaxy is unique because, it will not only give you the information on a particular keyword but at the same time it will also give you lots of different keyword ideas and valuable data on competition, search volume and potential data.

4- Social Media

Social media, (Facebook, Pinterest, Tweeter, Instagram, etc) is a very important tool for affiliate marketers and cannot be ignored. If we take into account that there are almost 3 billion social media users in the world right now, then this can be translated into a huge number of potential customers and traffic. The aim of the affiliate marketeer here is to share the content of his website on social media, in order to engage with the audience and as a result drive more traffic to the website.

5- Google Analytics

Once you’ve set up your website up and running with quality content and your social media, the last thing you need is Google Analytics. Google Analytics is a free tool that will provide you with all useful information and statistics regarding your website.

For starters, you can use Google Analytics to find out how many people visited your website. You can also learn how much time the visitors spend on your website, which pages the visitors used and where the visitors come from.

Google Analytics is an essential tool because it shows which part of the website is performing well and which part needs improving. All you need to do is to optimize the underperforming part of the website, in order to increase traffic and make more money.


As I mentioned before, the essential tools you will need to get started with affiliate marketing are:

1- A Website     2- Website Hosting     3- Keyword Tool     4- Social Media     5- Google Analytics

Wealthy Affiliate offers you the opportunity to get a FREE start. You will get:

  1. – 2 Free subdomain websites with free hosting at Wealthy Affiliate
  2. – Free keyword tool
  3. – Free getting started training
  4. – Access to affiliate programs for you to earn money

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